Anon is an AI startup that has evolved since its conception. It has addressed two different problems before finding Product-Market Fit.

Today, Anon enables enterprise operation teams to build and deploy agents that can authenticate, navigate, and extract data from any web-based application—even those without APIs.


Anon V0.5

Anon’s initial product was a toolkit to build user-permissioned integrations for sites without APIs.

It allowed developers to enable agents that could authenticate and take actions on behalf of users across the most popular sites on the internet

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See Anon’s 1.0 Website (2024)

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End-User Experience

The end-user experience centered on a modal that allowed people to authenticate and grant Anon access to any platform.

Image shows the key steps of the authentication experience.

Image shows the key steps of the authentication experience.

Developer Experience

Initially, most interactions with developers required manual work and required access to their credentials, APIs, and more, which was handled using 1Password.

The initial user-facing product sought a more efficient way to provide developers with their credentials.

Option A was an extension of our website’s UI.

Option A was an extension of our website’s UI.

Option B introduced a bold terminal-like UI.

Option B introduced a bold terminal-like UI.

Option C explored a full terminal-like experience.

Option C explored a full terminal-like experience.

→ See Anon’s V0.5 mocks on Figma

As the demand grew, Anon users’ product needs required something beyond a list to access their credentials.


Anon V1

The road to Product Market Fit led Anon to build a self-serve experience so that developers could manage their Anon integration.

Image shows the welcome view, which provided the necessary steps to (1) create and API Key, (2) Connect their first user account, and (3) test it.

Image shows the welcome view, which provided the necessary steps to (1) create and API Key, (2) Connect their first user account, and (3) test it.

→ See Anon’s V1.5 product experience on Figma

Eventually, the AI market matured, and the need for the product Anon was building changed, and so did Anon’s target audience.


Anon V1.5

Having built an effective way to access user-permissioned data, Anon pivoted towards data migration to automate repetitive manual processes.

The new enterprise focus and target audience implied different ways to address what Anon was all about now — See Anon’s Enterprise Page (early 2025).

Customer Experience

The new customer experience was created to address Anon’s Design Partners’ needs, which helped Anon shape an Enterprise Data Migration solution.

Image shows the company view, showing a number of migrations for Tech Start, our dummy company.

Image shows the company view, showing a number of migrations for Tech Start, our dummy company.

End-User Experience

Anon’s Enterprise Data Migration (EDM) solution continued to use a modal experience, which was built from the ground up to address the new target audience.